Many popular behavioural science books perpetuate the view that our unconscious is hugely influential on our decision making. Evidence suggesting we are unaware of the true causes of our behaviour is used to support such ideas, leading some to claim that conscious thought has little or no influence on behaviour at all. In part one of … Continue reading Do you know why you do what you do? (Part two)
Part one of two. Popular behavioural science books emphasise the influence of the unconscious on decision making. Are we really unable to accurately report what causes our behaviour? To what extent do we really know our own minds when making decisions? Imagine this. Shoppers were approached in a department store and asked to choose one … Continue reading Do you know why you do what you do?